Last week I attended the Pitney Bowes Digital Commerce Partner Event at the Grand Hotel Huis Ter Duin, Noordwijk, Netherlands, and had the pleasure in meeting delegates, some of whom had been working with Pitney Bowes for 20 or 30 years.
The atmosphere surrounding such a Partner event took me back to my earlier days in the technology industry, and working with numerous channel partners, which permits greater reach and choice for end-user customers. The Partners display such dedication, professionalism and loyalty, which needs particular acknowledgement. Indeed an awards dinner on the Wednesday evening reflected their tenure, along with accolades for more recent performance.
I also had the opportunity to present the Pitney Bowes brand story and journey to delegates, in terms of what the marque ‘is’ and what it ‘does’. Such a story requires telling, as Pitney Bowes has a rich legacy of helping customers / clients with their ‘commerce’ through constant innovation since the compaby’s inception by Arthur Pitney and Walter Bowes in Stamford, Connecticut nearly 100 years ago in 1920. The latest chapter of innovation and supporting client-commerce relates to crucial Pitney Bowes Digital Commerce software categories of: Customer Information Management (CIM); Location Intelligence (LI); and Customer Engagement (CE). I had the good fortune to sit through CIM and CE demos that illustrated how a company may harness Spectrum (CIM solution) to achieve clarity in their exceptionally valuable, yet disperate, customer data, and then target the right customer with the right message and offer using Portrait (CE solution). LI, with software such as MapInfo, can augment such targeting with greater relevance based on a user’s geographic location, movements or reference points.
My reaction as a Marketing / Commercial Professional is ‘why wouldn’t you??’ invest in such a brand and technology solutions, which would provide a more focused customer experience across a business, with a correlated business results and competitive advantage.