PB Digital Commerce Solutions Software. Why wouldn’t You? for business performance!

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PB Brand

Last week I attended the Pitney Bowes Digital Commerce Partner Event at the Grand Hotel Huis Ter Duin, Noordwijk, Netherlands, and had the pleasure in meeting delegates, some of whom had been working with Pitney Bowes for 20 or 30 years.

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The atmosphere surrounding such a Partner event took me back to my earlier days in the technology industry, and working with numerous channel partners, which permits greater reach and choice for end-user customers. The Partners display such dedication, professionalism and loyalty, which needs particular acknowledgement. Indeed an awards dinner on the Wednesday evening reflected their tenure, along with accolades for more recent performance.

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I also had the opportunity to present the Pitney Bowes brand story and journey to delegates, in terms of what the marque ‘is’ and what it ‘does’. Such a story requires telling, as Pitney Bowes has a rich legacy of helping customers / clients with their ‘commerce’ through constant innovation since the compaby’s inception by Arthur Pitney and Walter Bowes in Stamford, Connecticut nearly 100 years ago in 1920. The latest chapter of innovation and supporting client-commerce relates to crucial Pitney Bowes Digital Commerce software categories of: Customer Information Management (CIM); Location Intelligence (LI); and Customer Engagement (CE). I had the good fortune to sit through CIM and CE demos that illustrated how a company may harness Spectrum (CIM solution) to achieve clarity in their exceptionally valuable, yet disperate, customer data, and then target the right customer with the right message and offer using Portrait (CE solution). LI, with software such as MapInfo, can augment such targeting with greater relevance based on a user’s geographic location, movements or reference points.

http://www.pitneybowes.com/us/customer-information-management-software.html

http://www.pitneybowes.com/us/location-intelligence-software.html

http://www.pitneybowes.com/us/customer-engagement-software.html

My reaction as a Marketing / Commercial Professional is ‘why wouldn’t you??’ invest in such a  brand and technology solutions, which would provide a more focused customer experience across a business, with a correlated business results and competitive advantage.

PB Brand

Brilliant Dutch Courage by Louis van Gaal at the World Cup

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To win, a leader needs to innovate and do things differently. Step forward Louis van Gaal and his gutsy decision to replace the Netherlands goalkeeper with a minute to go, so that Tim Krul’s height, reach and freshness could help win the penalty shoot-out for the Dutch. ‘Never been done before’ they cried! Well it made the difference in a tight encounter, and also showed the importance of getting the best from the whole team. The unity of the Dutch, and playing for one another, was evident. A culture also down to Louis van Gaal. The Dutch march on to a semi-final with Argentina, and Manchester United have the leader who has the inspiration to take them to the top again!

GoogleGlass Social Acceptance – Style, Etiquette and Compelling Services

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I worked on an HP Labs Market Trial in 1998 whilst based at the HP Bristol site, as I was keen to be involved in some cutting-edge innovations. The Market Trial was entitled ‘Casual Capture’ and involved carrying a Digital Camera with me and ‘capturing’ photos that I liked – such as a Sunrise at Heathrow for an early flight, a powerpoint slide displayed during a meeting or simply people I met.

In 1998 the Selfie and ubiquitous uploading of digital photos with Smartphones was not de rigueur! It has taken 16 years, including a new generation, for it to become socially acceptable, wherever you may be doing and with whom you may be spending time.

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https://twitter.com/googleglass

With the launch of GoogleGlass, however, there have been examples of people snatching the devices from people’s faces in bars, if they believe that they are being filmed without their knowledge. Social acceptance for the majority hasn’t yet been reached. More recently the BBC’s Rory Cellen-Jones carried out his own social and user experiment:

http://www.bbc.co.uk/news/technology-27585766

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What can be done to aid the adoption of such new breakthrough technology? Google Glass in Contact Lenses will certainly help, although this could still be deemed clandestine! A proactive mobile ‘Social Calling-Card’ to Multiple Mobile Devices, using Bluetooth or Social Media Profile, would provide the required etiquette for those who have the receptor turned-on to such filming. On the counter-side this could also be linked to Facial Recognition and a Socially ‘Turned-off status’ for those not wanting to be filmed, with their own faces automatically blanked-out. The integrated ubiquity of the technology in stylish eyewear / clothing brands, which also provide an emotional halo, will also aid its diffusion with people becoming used to it being a part of every day life. And of course if a plethora of compelling lifestyle  ‘Pull Services’ could outweigh any social discomfort (check out Ambarish Mitra, CEO, of http://www.blippar.com which offers 3D Augmented Reality technology across all devices, including GoogleGlass).

http://live.wsj.com/video/blippar-brings-image-recognition-to-google-glass/7096A144-F3DA-4623-AE7D-AF0AC340C13B.html#!7096A144-F3DA-4623-AE7D-AF0AC340C13B

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The Style and Etiquette are vital for adoption, and acceptance, by the majority..